Beyond Residents: Using Visitor Insights to Support Economic Development

Residents are a key part of the economic development equation, but visitors play an often-overlooked role in determining a community’s true development potential. Defining your visitor population can open doors to development projects that aren’t possible based on residential population alone.

In this webinar, our panel of experts talk about techniques you can use to gain a more accurate view of your consumer base, how to apply visitor insights to support economic development projects, and how the City of Frisco has used analytics to make development decisions.

Journey Awareness Persona Economic Development/Elected Official