CityMD Experiences Rapid Growth with the Help of Analytics

 

CityMD chose Buxton as their partner to identify growth opportunities.

CityMD Co-Founder and Chief Growth Officer Nadal Shami talks about the importance of using data and analytics to truly understand the provider's patients as consumers and guide the company's growth. Based in Manhattan, this urgent care provider has grown from an initial four practices in 2010 to an estimated 115 by the end of 2018. They credit their consumer-focused site selection strategy with increasing AUV for new sites.

Journey Consideration Persona C-Suite/Finance Marketing Strategy/Facilities