CityMD Selects Successful Sites Using Consumer Analytics

Citymd case study

To say that CityMD, an urgent care practice based in New York City, has grown rapidly is an understatement. From an initial four practices in 2010 to over 150 in 2022, the company has followed a unique and effective growth path.

What’s the secret to their success? The answer lies in their consumer-centric philosophy…with some help from analytics.

In this case study, we discuss how CityMD incorporated Buxton’s analytics to better understand who their patients are as consumers, identify growth opportunities, and achieve higher average unit volume (AUV) on new clinics.

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