CityMD Selects Sites With Higher AUV Using Consumer-Centric Analytics

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To say that CityMD, an urgent care practice based in New York City, has grown rapidly is an understatement. From an initial four practices in 2010 to an estimated 115 by the end of 2018, the company has followed a unique and effective growth path.

What’s the secret to their success? The answer lies in their consumer-centric philosophy…with some help from analytics.

In this case study, we discuss how CityMD has incorporated Buxton’s analytics to better understand who their patients are as consumers, identify growth opportunities, and achieve higher average unit volume (AUV) on new clinics.

Journey Consideration Persona Strategy/Facilities