Aaron’s: Reaching More Households Through Customer Analytics

Aarons exterior

Rent-to-own specialty retailer Aaron’s, Inc. was looking for a way to better understand their growth potential and optimize placement of store locations and franchise territories. Learn how Buxton helped fuel Aaron’s long-term growth by:

  • Determining the number of locations a market or franchise territory can support
  • Identifying the best sites for new locations
  • Pinpointing which stores should be remodeled to appeal to younger generations
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