How Brookings, South Dakota, Keeps Pulse on Local Economy During COVID-19 Pandemic

Brookingssd casestudy istock

Brookings, South Dakota, has a unique demographic makeup. Home of South Dakota State University, nearly half of the community’s population, which numbers more than 25,000, is made up of students. It is the epitome of a college town. But more than that, it is also a highly entrepreneurial community. As the second largest employer of manufacturing – second only to Sioux Falls, which is the largest Metro and employment center in South Dakota – Brookings has a vibrant economy and was named the 16th best performing micropolitan in the country in 2020.

Wanting to maintain this positive momentum during the national economic crisis caused by COVID-19, Brookings partnered with Buxton to better understand how their economy has been affected by the pandemic. Download the case study to learn how Brookings used Buxton's Consumer Impact Dashboard to keep a pulse on the local economy and communicate with stakeholders. 

Journey Consideration Persona Economic Development/Elected Official