Mastering an Access Strategy to Prepare for Health Care’s Future

Best Practices Gleaned from the Retail Industry and RWJBarnabas Health

Success in the health care field of the future will be all about access — offering convenient points of entry to grow your relationship with consumers over time. Sometimes the point of entry will be a traditional hospital setting. Sometimes it will be a system or partner-owned outpatient clinic. And sometimes it will be virtual care.  
This presents a challenge for health care providers who are used to managing limited channels. In this webinar, we’ll talk about the challenge, the parallels with the retail industry’s “omnichannel” evolution, and the role that analytics can play in developing a holistic access strategy. You will also hear first-hand insights into how RWJBarnabas Health is approaching this critical process.