Mastering an Access Strategy to Prepare for Healthcare’s Future

Mastering an Access Strategy to Prepare for Healthcare’s Future

Success in the healthcare industry of the future will be all about access — offering convenient points of entry to grow your relationship with consumers over time. Sometimes the point of entry will be a traditional hospital setting. Sometimes it will be a system or partner-owned outpatient clinic. And sometimes it will be virtual care.

These multiple access points present a challenge for healthcare providers who are used to managing limited channels. In this recording of a webinar hosted by Becker's Hospital Review, Buxton's healthcare experts talk about the challenge, the parallels with the retail industry's "omnichannel" evolution, and the role that analytics can play in developing a holistic access strategy.

  • Define the purpose and major components of an access strategy
  • Identify best practices for a holistic access strategy by examining the retail industry’s evolution
  • Learn the role that consumer analytics can play in guiding the strategic planning process


  • Bill Stinneford, Senior Vice President, Buxton
  • Nikki Viner, Vice President, Buxton
Journey Awareness Persona C-Suite/Finance Real Estate Strategy/Facilities