Millennial Consumers: Why They Aren’t All the Same

millennial consumer shopping

Ask any professional about the challenges facing their business today and inevitably one topic will come up: Millennials. The reason is simple. This generation, born between the years 1980 and 2000[1], is taking over the U.S. consumer base and brands are scrambling to figure out how to win the generational cohort’s business.

In the rest of this report, we will explore some of the dominant consumer groups within the Millennial generation and how your brand can maximize the value of customer-specific insights.

Journey Consideration Persona Analyst Marketer RE/Site Selector Strategist