How do you unlock who your best customers are at more than just a demographic level? The answer lies in customer analytics. Buxton combines your data with our robust U.S. household datasets, analytics methodologies, and proprietary technology to define your customers’ lifestyle characteristics and spending habits. By defining who your best customers are, where they and others just like them live, and their value to your business, Buxton empowers you to make better business decisions.
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Today, Orangetheory has grown from 14 locations in 2012, to over 1,500 studios in 25 nations across the globe. This case study describes the franchise site selection analytics solution that…...
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