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Buxton and Jamba Juice to Present Case Study at Wharton Customer Analytics Initiative Conference

FORT WORTH, TEXAS, (April 13, 2015) — Buxton Vice President of Account Management Jack Hall and Jamba Juice Senior Vice President of U.S. East Operations Dale Goss will present a case study at the Wharton Customer Analytics Initiative (WCAI) annual conference on the University of Pennsylvania campus, April 30, 2015.

The WCAI annual conference is dedicated to real-world applications of customer analytics, with speakers from a cross-section of industries implementing the most cutting-edge solutions to date. This year’s speakers include executives from Google, Netflix, Nielsen and others.

Buxton and Jamba Juice’s presentation, “Optimizing Site Selection and Growth Strategies Through Customer Analytics,” will showcase how customer analytics have helped Jamba Juice identify new opportunities in markets that were previously believed to be saturated.

“As the Jamba Juice story highlights, customer analytics are a powerful market planning tool for retailers and restaurants,” said Hall. “Buxton is honored to take part in this event and to showcase Jamba Juice’s continued growth.”

For more information about the conference and to register, please visit

About the Wharton Customer Analytics Initiative

The Wharton Customer Analytics Initiative (WCAI) is the world's preeminent academic research center focusing on the development and application of customer analytics methods. Through our innovative Research Opportunity program and R&D "crowdsourcing" approach, WCAI enables academic researchers from around the world to help companies understand how to better monetize the individual-level data they collect about customers through the development and application of new predictive models. We marry our work with companies and researchers around the world with a range of co-curricular student programs that foster talent development and recruitment.

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About The Wharton School

Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduateMBAexecutive MBA, and doctoral students; more than 9,000 participants in executive education programs annually and a powerful alumni network of 93,000 graduates.

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Anthropologie, GNC and Sally Beauty Supply.

For more information, visit

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Katie Russell
(817) 332-3681

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