Male buying sweets from female cashier at a bakery

Celina, Texas Renews Partnership with Buxton to Attract New Retail and Restaurant Development

FORT WORTH, TEXAS, (April 28, 2015) — The City of Celina has announced that it will continue its partnership with Buxton to attract new retail and restaurant development. Since the beginning of this partnership nine years ago, Buxton’s customer analytics and retail expertise have helped city leaders successfully recruit businesses such as Subway, Kwik Kar, CVS and others. The city credits Buxton’s 12 minute drive-time analysis with convincing retailers of Celina’s true market potential.

Buxton’s household-level customer analytics will continue to identify retail and restaurant companies that seek customers who match the profile of Celina shoppers and quantify retail development potential in the rapidly growing community. 

Additionally, city leaders will use Buxton’s proprietary web-based real estate platform SCOUT to continue to analyze retail matches and provide market intelligence to existing local businesses. SCOUT reporting features present a convincing case to retailers seeking growth opportunities.

“Celina has experienced tremendous population growth over the last five years and we only anticipate more growth in the coming years,” said Corbett Howard, executive director of the Celina Development Corporation. “By continuing our partnership with Buxton, we can better understand and confirm our developing growth strategy.”  

“Rapid and sustained growth can be a challenge, but the City of Celina is taking the right steps to ensure a successful retail landscape for the future,” said Lisa McCay, vice president of Buxton’s public sector division. “Buxton is pleased to continue to support Celina’s retail development efforts utilizing our best-in-class solutions.”  

Buxton has worked with more than 650 cities nationwide to implement retail development strategies. Client cities in Texas include North Richland Hills, Waxahachie, Fulshear and many others.

About Celina, Texas

Celina is a wonderful small town, located just 42.5 miles directly north of Dallas, Texas, that is beginning to experience the growth and change that comes from being a farming community evolving into a larger, urban community – all while trying to maintain that small town feel.  With major highways running north-south within 30 miles on both sides and an east-west highway running 7 miles south of the city, Celina is uniquely positioned to serve as the regional center of the North Dallas growth corridor. A forecasted population of over 300,000 at build out would make Celina the second largest city in Collin County.

For more information, visit   

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include GNC, New Balance, and Marriott.  

For more information, visit

Media Contacts

Katie Russell
(817) 332-3681

Corbett Howard
Celina Development Corporation
(214) 282-0732

Journey Awareness Persona Economic Development/Elected Official