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Ivan Smith Furniture to Use Buxton Analytics to Support Market Planning and Marketing Decisions

FORT WORTH, TEXAS, (October 24, 2016)Ivan Smith Furniture, a family owned and operated furniture store with 47 locations, has partnered with Buxton to integrate analytics into its market planning and marketing decision-making processes. By using customer analytics, the company will be able to identify growth opportunities in new and existing markets.   

“Customer analytics play an important role in helping retailers to maximize their markets and mitigate risk,” said Nolan O’Connor, director of sales at Buxton. “We are excited to support Ivan Smith Furniture as the company explores future growth opportunities.” 

As a Buxton client, Ivan Smith Furniture will receive a customized real estate scoring tool delivered through the web-based Buxton Analytics Platform. Utilizing the platform, Ivan Smith Furniture will be able to analyze potential sites and create unlimited market expansion scenarios. 

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. 

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Media Contact

Katie Russell
(817) 332-3681

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