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La Vergne, Tennessee Selects Buxton for Retail Recruitment

FORT WORTH, TEXAS, (August 23, 2016) — La Vergne, Tennessee, a city in the Nashville metropolitan area with a population of more than 35,000 residents, has partnered with Buxton for support in retail recruitment. The city will strategically expand its retail offerings by using Buxton’s analytics to identify the most promising retailers for its trade area.   

“Our goal is to gain new insights into La Vergne’s residents,” said Melisa Brown, alderman of La Vergne. “Buxton’s retail expertise and analytics will help us to create an effective retail recruitment strategy based on the needs of our community.” 

“We are very excited to help La Vergne better understand the city’s strengths and development opportunities,” said Cody Taylor, director of sales in Buxton’s public sector division. “Buxton’s tools will allow La Vergne to identify and target retailers that suit its residents.”

La Vergne’s partnership with Buxton has positioned the city for growth, and by utilizing Buxton’s SCOUT tool they will be able to present a convincing case to retailers seeking expansion opportunities. 

Buxton has worked with more than 750 communities nationwide to implement retail development strategies. Other client cities in Tennessee include Kingsport, Sevierville, Red Bank, and more.  

About La Vergne, Tennessee

La Vergne is neighbor to the Country Music Capital of the World, nestled next to the 14,000-acre Percy Priest Lake, and ranked sixth in the state for being business-friendly by the Tennessee Center for Policy Research. Residents enjoy countless outdoor recreation opportunities, easy access to major interstates, great shopping, and low taxes.

For additional information about La Vergne, TN, visit

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

For more information, visit

Media Contacts

Katie Russell
(817) 332-3681

Kristin Costanzo
La Vergne, TN
(615) 287-8702

Journey Awareness Persona Economic Development/Elected Official