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Littleton, NH to Utilize Analytics for Retail Recruitment Strategy

FORT WORTH, TEXAS (December 13, 2018) — Buxton, the leading customer analytics company, has partnered with the Town of Littleton, NH to help guide its retail recruitment strategy. Town leaders will use insights from Buxton to target new retail and restaurant brands that best match the shopping and dining habits of the population of Littleton. They will also have access to local store marketing tools and reports to provide local businesses that will aid with business retention.

“We are eager to begin working with Buxton,” said Andrew Dorsett, town manager for Littleton. “We know that proactive communities utilize consumer data and analytics to reach business development goals, and provide citizens with the best mix of shopping and dining options.”

“We’re excited for the opportunity to work with the town of Littleton,” said Chris Gracela, director of sales at Buxton. “Our knowledge in the retail development space coupled with the use of analytics will provide a roadmap to town leaders as they prepare Littleton for the future.”

Buxton has worked with more than 800 communities across the country to integrate data into economic development strategies. Client cities include Rochester, NH; Flagstaff, AZ; Frisco, Texas and many more.

About Littleton, NH

The Town of Littleton, NH is a vibrant community located in the White Mountains near the Vermont border. Named one of the Best Towns in the USA by Outside Magazine, the town is a center for business, shopping, medical care, education and services in New Hampshire’s North Country.
 

For more information, visit http://www.townoflittleton.org/home.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 4,000 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

For more information, visit www.buxtonco.com.

Journey Awareness Persona Economic Development/Elected Official