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McAllen, TX Strengthens Retail and Tourism Development through New Partnership

FORT WORTH, TEXAS, (March 15, 2016) — The City of McAllen, TX announced today that it has entered into a partnership with analytics firm Buxton to strengthen the City’s retail recruitment program and tourism development strategies. Buxton’s household-level consumer analytics will identify the most promising potential retailers for the area and help McAllen better understand who is visiting the City.

As a Buxton client, McAllen will have access to SCOUT, Buxton’s proprietary web-based real estate platform, giving City leaders information at their fingertips.

“McAllen is a vibrant city with a growing resident and visitor population,” said Rebecca M Olaguibel, Retail and Business Development Director. “Buxton will play an important role in shaping our retail recruitment and visitor development efforts moving forward.”  

“Buxton is pleased to partner with the City of McAllen,” said Lisa Hill-McCay, vice president of Buxton’s public sector division. “Our analytics will help the City make important retail decisions and gain an understanding on the visitors to the community.”  

Buxton has worked with more than 700 cities nationwide to implement retail development strategies. Other client cities in Texas include North Richland Hills, Seguin, Midlothian, and many others.

About McAllen, TX

McAllen, TX is a thriving Deep South Texas community with nearly 150,000 residents and a consumer base of over 10 million people within a 200 mile radius. McAllen is best known for tourism and international trade as it is located in the tropical Rio Grande Valley. McAllen boasts strong retail, hospitality, and manufacturing sectors. McAllen is home to La Plaza Mall, one of the highest-grossing operated by Simon, and the largest mall in Deep South Texas. Residents and visitors alike enjoy McAllen’s arts and entertainment activities, community events, and its welcoming and vibrant personality.  

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About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

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Media Contacts

Katie Russell
(817) 332-3681

Rebecca M Olaguibel
McAllen, TX
(956) 681-1001

Journey Awareness Persona Economic Development/Elected Official