A female shopper looks into a retail window with shopping bags

Temecula, California Embarks Upon Strategic Retail Recruitment

FORT WORTH, TEXAS, (April 15, 2015) — The City of Temecula, California is beginning an intensive retail recruitment process with the help of its partner, Buxton. Buxton’s advanced customer analytics will identify retailers that match the shopping and dining habits of consumers in Temecula’s trade area.

While retail economic development programs have traditionally relied on basic demographic information, Temecula will utilize customer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform, SCOUT, gives leaders the ability to analyze retail matches, support existing retailers and optimize development decisions.

 “Buxton will be able to guide us in our immediate retail recruitment questions by determining whether our list of desired retailers aligns with the consumers of Temecula,” commented Cheryl Kitzerow, economic development analyst for the City of Temecula. “Buxton’s data can also be used to benefit our existing retailers.”

“Buxton is excited to support the City of Temecula’s retail recruitment efforts,” said Lisa McCay, vice president of Buxton’s public sector division. “Analytics play an important role in today’s retail development process, and Temecula’s proactive approach will lay a strong foundation for growth.”  

Buxton has worked with more than 650 communities nationwide to implement retail development strategies. Clients in California include Rancho Cordova, Pasadena, Hesperia, Palm Springs, and others.  

About Temecula, California

Temecula is a city in southwestern Riverside County, California, with a population of 107,000. Temecula is well known for its championship golf courses and award-winning wineries. The community's mix of entertaining activities and friendly residents attracts a significant number of tourists who appreciably contribute to the city's economic profile. In addition to the tourism sector, the educational, healthcare, leisure, professional, financial, and retail sectors all contribute to the city's economy.

For additional information about Temecula, California, visit www.cityoftemecula.org.

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include GNC, Anthropologie, and Marriott.

For more information, visit www.buxtonco.com.

Media Contacts

Katie Russell
(817) 332-3681

Christine Damko
City of Temecula
(951) 693-3952

Journey Awareness Persona Economic Development/Elected Official