Buxton Provides Growth Strategies for Retailers

“Buxton’s relationship with Visa will help retailers be more successful at driving benefits to their businesses,” said Tom Buxton, founder and CEO of Buxton. “In a world that talks about big data, Buxton continues to focus on BIG answers, providing retailers with the most accurate and actionable insights available.”Buxton has the ability to incorporate Visa’s de-identified data to help retailers:

• Understand their marketshare down to the store level
• Accurately define trade areas for each store
• Supplement customer data to assist with growth strategies