Created a killer SCOUT map view that you want others in your organization to see? SCOUT bookmarks are now shareable!   

Set the access permissions to “entire organization” when creating a new bookmark to let other users in your account see your great work. 

Just a note – this feature applies to new bookmarks, not legacy bookmarks.

Find the properties and groups you are looking for faster with the new search box in the Hotels menu. Just start typing what you are trying to find for quicker filtering.

Some things are just easier to explain using a map. We’ve restored the ability to view potential customers that you identify in Mobilytics on the SCOUT map.

We’re making it easier to understand the social factors influencing patient health outcomes in each community you serve, allocate resources, and guide partnership decisions.

The new Social Determinants of Health Report grades U.S. census tracts for the six major, non-medical factors that influence health outcomes. This report is now available as part of a SCOUT Healthcare Data Package or SCOUT Public Sector edition subscription.

Discovered a fascinating insight using SCOUT thematics? Illustrate it for your colleagues by including that thematic in your print or share views.

SCOUT now supports printing and sharing all current map thematics, including healthcare thematics, commercial traffic thematics, and vehicle registration thematics.

Find what you are looking for faster! We’ve expanded the location filter options to include custom characteristics you’ve loaded, such as regional manager and lease renewal dates.

Our shopping centers data layers just got a refresh – complete with new labels that match the ICSC classifications you know and love.

Don’t worry, our legacy shopping centers data is still there, just consolidated into a single group. We think you’ll love the new data layers so much though that you won’t even miss it.

SCOUT retail edition subscribers, rejoice! We’re making it easier than ever to find out if a shopping center attracts the right type of shoppers for your business. Our new Shopping Center Insights Report compares the center’s visitors to your Buxton customer profile so you can see the level of overlap and how to market to those shoppers.

SCOUT essentials edition subscribers, talk to your Buxton representative if you are interested in upgrading to a package with this report.

Rest easy knowing that your SCOUT insights draw from the latest available information. SCOUT points of interest traffic counts now reflect 2022 data.

Finding geographic areas that meet your desired criteria has never been easier. Whether you are looking for the perfect ZIP codes for targeted marketing or prioritizing a list of Buxton recommended trade areas for future growth, the IQ Geographies query category is your new best friend.

The Geographies query builder allows you to study the following:

• Standard U.S. geographies
• Custom territories that you’ve previously loaded into SCOUT
• Custom trade areas that you’ve previously loaded into SCOUT

Just like the My Locations query category, you can add extra columns of data to your Geographies query results, push your findings to SCOUT to view them on a map, or export a report.

Want to display your own Areas of Interest data at a different geographic level than the current ZIP code option? You can now import data at the block group level for granular insights or county level for bigger picture trends.

Customize map labels for pushpins to tell your story better. You can now decide whether to display pushpin names, pushpin addresses, both fields, or neither field on the SCOUT map through simple checkboxes in the Active Items section.

Need to dive deeper into school location data? Our Points of Interest data for schools has expanded significantly. Select from 20 layers that cover different grade groupings and school types (public, private, and charter).

When you integrate Mobilytics into SCOUT, you’ll now see more details from your Mobilytics Advanced Reporting analysis in SCOUT’s Mobilytics Places info window. See the following insights without having to open your Mobilytics report: 

• Estimated last twelve months visits
• Estimated last twelve months visitors
• Brand rank

While the user interface and outputs look largely the same as previous versions of our healthcare automated site score models, Buxton updated both the underlying data and the methodology that drives the models. 

These updates have a significant, positive impact on location site scores and are designed to make the models even more useful.

Buxton updated the healthcare location data used in these models to our most recent dataset. This data is used both for the sample set in the model and for competition and area draw variable measures.

Buxton implemented a new methodology for selecting the sample set of locations used for benchmark comparisons. As always, the user can override the default selections by selecting a custom sample set.

In short, the original methodology focused on the nearest relevant locations. For service lines where specialty offices tend to cluster together, the model would often pull sample locations within a very small geographic area, which meant there was little to no variation for score calibration. Additionally, sample sets were highly customized for each location, which meant that scores could not be compared across sites.

The updated methodology made two major adjustments:

• Sample sets for each model are pre-determined for consistently comparable results. 
• Sample sets are determined at least at the market level (DMA), so locations scored with the same model in the same market can always be compared directly.

The updated models pull in a larger default sample set of up to 50 locations for benchmarking than they did previously. For that reason, the models will take longer to run for service lines that have large facility counts. 

Primary care, internal medicine, family medicine, and physical therapy are the most likely to experience longer run times. However, the payoff for the longer run time is a more confident answer.

No, you will interact with the models the same way as before. 

In SCOUT, right click on the potential location and select the option to score that site with the automated models. You can select your own benchmark locations, as before, or use the default locations selected by the model.

When you share your selected Mobilytics dashboard view through a digital share link, you now have more control over what the recipient will see. As Mobilytics evolves, you can be confident that your previously generated share links will continue to look as you intended even if the application features have changed. Dashboard share links will now preserve their original formatting.

We are committed to giving you an outstanding user experience. Because the mobile version of Mobilytics isn’t processing share links, report exports, and component-level exports as well as you deserve, we’ve made the decision to remove this feature from mobile for a time.

Use the mobile version for on-the-go insights but turn to the full desktop experience for sharing features that are a breeze to use. Look for a return of mobile sharing features once the user experience has been perfected.