Customer Profile

Understand who your franchise’s customers are, where they live and work, and their value to your brand.

What is it?

What could your franchise accomplish with a centralized view of customers? Buxton’s Customer Profiles allow you to understand who your customers are at a level of detail not possible with basic demographic or customer data. Identify who your best customers are, where more people just like them are located, and the value of each customer to your franchise. Diver deeper by developing profiles for specific channels, regions, or location types.

What will a Customer Profile do for me?

Move beyond demographics.

Our customer profiling system goes deeper than demographics to provide you with psychographic information on the lifestyles of your primary, secondary and tertiary core customer groups, using the Mosaic 71 segmentation system.

Understand customers at the household level.

Each franchise customer profile is created by combining relevant data from Buxton’s datasets with your customer data to get a complete view of customers at the household level.

Identify opportunities.

Identify areas of opportunity by visualizing concentrations of potential customers based on the profile in SCOUT, an application in the Buxton Analytics Platform.

Break down silos.

With in-depth customer profiles, you can break down organizational silos and create customer-centric strategies for both your franchise leadership team and franchisees.

Buxton's customer analytics are the secret weapon behind today's top brands.

Get started with Buxton today.