Daypart Profiles for Restaurants

What could your restaurant brand accomplish with a centralized view of customers at key times of the day? Buxton’s Daypart Profiles for Restaurants allows restaurant franchises to understand who your customers are at a level of detail not possible with basic demographic or customer data. Identify who your best customers are by daypart, where more people just like them are located, and the value of each customer to your restaurant. With these insights, you and your franchisees can optimize your service offerings by time of day and grow your business more effectively.

Move beyond demographics.

Our customer profiling system goes deeper than demographics to provide you with psychographic information on the lifestyles of your primary, secondary and tertiary core customer groups, using the Mosaic 71 segmentation system. Understand how your lunchtime customers differ from your dinner customers.

Understand customers at the household level.

Each restaurant customer profile is created by combining relevant data from Buxton’s datasets with your customer data to get a complete view of customers at the household level. Diver deeper by developing profiles for specific delivery vehicles or regions.

Identify opportunities.

Identify areas of opportunity by visualizing concentrations of potential customers based on the daypart profiles in SCOUT, an application in the Buxton Analytics Platform.

Break down silos.

With in-depth daypart customer profiles, you can break down organizational silos and create customer-centric strategies for both your franchise leadership team and franchisees.