Existing Unit Assessment
Increase the value of your existing unit portfolio.
What is it?
Our Existing Unit Assessment allows franchises to identify which locations meet or exceed expectations, and those that require further investment or relocation. With Buxton’s Existing Unit Assessment, you and your franchisees can develop a roadmap for optimizing operations at the location level. Buxton separates your units into four quadrants by comparing actual performance to forecasted performance.
What will an Existing Unit Assessment do for me?
Develop a roadmap to maximize potential and avoid cannibalization.
This analysis allows your franchise leadership team to cut through the clutter by separating each of your locations into one of four categories: Study, Grow, Reposition/Relocate and Optimize.
Study units with a high revenue forecast but low performance.
You have units that continue to underperform their potential, but why? They are in the right trade area but may require further investment to reach their potential. Remodeling, operational changes, localized marketing, and improved product or service mixes are options to evaluate.
Replicate your successful units.
By analyzing the units that have a high revenue forecast and high performance, your real estate team’s goal should be to find more locations just like these and franchisees should replicate the best practices of these units at other locations.
Identify units for relocation.
When units are categorized as low forecast and low sales performance, these are the locations you and your franchisees should evaluate further for relocation or closure.
Buxton's customer analytics are the secret weapon behind today's top brands.
Get started with Buxton today.