Custom Segmentation

How many distinct groups exist within your healthcare organization’s patient base? Buxton analyzes your patient records to identify the most important segments for your organization and provides you with actionable insights to improve your marketing efforts. Move from mass-marketing to messages tailored to each patient segment.

Truly understand your healthcare organization’s patients.

With custom segmentation, you can better understand how your patients are similar and different based on factors such as marketing preferences and interests.

Improve marketing efforts.

Buxton will show you what types of marketing messages resonate the most for each segment and the specific media channels you should use to reach them.

Find new patients.

Once you understand who your patient segments are, we can show you look-a-like consumers who have the same characteristics as your various patient segments.

Move past propensities.

With custom segmentation, you can segment patients based on actual behaviors rather than propensities. Each custom segment may span multiple psychographic segments.