Cut through the noise in your customer data to understand who your customers truly are.
Who are my best customers and what makes them unique?
In the retail industry, great things happen when you understand your customers. But despite the growth in customer data collection, many retailers still don’t know who their customers truly are.
Customer Profiles to guide your international growth.
Buxton’s Customer Profile Solution helps retailers to cut through the noise of big data to define who their core customers are in international markets. Once you understand what makes your customer unique, you can use those insights to select the right marketing, real estate, and merchandising strategies.
Buxton's customer analytics are the secret weapon behind today's top brands.
Get started with Buxton today.
Analytics created for you.
How We Do It
We combine our datasets with your customer and store performance data
To define who your best customers are, Buxton combines your customer and store performance data with our robust internal datasets. We identify who your best customers are and provide you with detailed information on their demographics and psychographics, as available for each international market.
Visualize your customer profile
Once complete, the profile is loaded into SCOUT, an application in our user-friendly Buxton Analytics Platform, so you can see where all of the consumers who match that profile are located and access other market-level consumer intelligence.
What does the Customer Profile Solution do for you?
An easy-to-use interface to access all of these features. Built for everyone in your organization.