Existing Restaurant Assessment
Increase the value of your existing portfolio of restaurants.
What is it?
Our Existing Restaurant Assessment allows restaurant brands to identify which locations meet or exceed expectations, and those that require further investment or relocation. With Buxton’s Existing Restaurant Assessment, you can develop a roadmap for optimizing your operations at the location level. Buxton separates your restaurants into four quadrants by comparing actual performance to forecasted performance.
What will an Existing Restaurant Assessment do for me?
Develop a roadmap to maximize potential and avoid cannibalization.
This analysis allows your restaurant leadership team to cut through the clutter by separating each of your locations into one of four categories: Study, Grow, Reposition/Relocate and Optimize.
Study restaurants with a high revenue forecast but low performance.
You have restaurants that continue to underperform their potential, but why? They are in the right trade area but may require further investment to reach their potential. Remodeling, operational changes, localized marketing and improved menus are options to evaluate.
Replicate your successful restaurants.
By analyzing the restaurants that have a high revenue forecast and high performance, your real estate team’s goal should be to find more locations just like these and operations should replicate the best practices of these restaurants at other locations.
Identify restaurants for relocation.
When restaurants are categorized as low forecast and low sales performance, these are the locations your team should evaluate further for relocation or closure.
Buxton's customer analytics are the secret weapon behind today's top brands.
Get started with Buxton today.