Market Optimization - Restaurant - Product Page

Market Optimization

Maximize your brand’s presence in each of your markets of operation.


What is it?

When planning to enter a new market or infilling an existing market, you need to know how many restaurants the market can support and where those locations should be. Buxton’s Market Optimization products – Market Study and Market Optimizer – were designed to address those questions and to provide your restaurant brand with a roadmap for growth.

What will the Market Optimization products do for me?

Know and capture a market’s maximum potential.

In order to win in a market, you need to know that market’s maximum potential. Both Buxton’s Market Study and Market Optimizer give you the insights you need to succeed.

Test expansion scenarios.

Buxton’s Market Optimizer allows you to automatically assess the potential of a market and the ideal layout of trade areas in SCOUT, an application in the Buxton Analytics Platform. Test and learn by changing thresholds.

Plan growth into new markets.

Entering a new market requires a solid plan. Buxton’s Market Study determines the order in which you should open restaurants to maximize cash flows and offers our most detailed form of market analysis.

Infill existing markets.

Market Optimization products aren’t just for new market entry; they can also be used to infill your existing markets. Get the most out of each operating region.

Buxton's customer analytics are the secret weapon behind today's top brands.

Get started with Buxton today.