How We Do It
Compare existing restaurant potential vs. actual performance
Each audit begins by developing daypart customer profiles and a custom site selection model to identify the factors that drive your brand’s performance. We use the model to score your existing restaurants and segment your portfolio into four groups by comparing potential to actual performance.
Insights to guide Restaurant-Level Strategy
We also provide insights into the factors driving each group’s score, based on the variables included in the model, to guide your restaurant-level strategies. You can explore and analyze each restaurant’s trade area further using the model, customer profiles, and other reporting tools in SCOUT, an application in the Buxton Analytics Platform.