BUXTON ANALYTICS PLATFORM

Get the right answers. Make great decisions. Drive results.

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GROW YOUR BUSINESS

Everything you need to know to make fact based decisions that help you grow.

Customers

Know who your best customers are more than just demographically, but also how they live their lives and spend their money. Identify everyone who looks just like them across the U.S.

Locations

Evaluate any existing location by forecasting sales performance and cannibalization. Find the best new locations while analyzing relocation and consolidation scenarios.

Performance

Understand performance for any location compared to forecast. View competitor and co-tenant data to better understand. Optimize service and product lines.

Potential

Know your potential anywhere in the United States, and easily share that information with investors or franchisees. Identify market growth and infill opportunities.

HOW DOES IT ALL WORK?

With Buxton you get the best data, technology, process, and results.

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CUSTOM MODEL

Together we build your unique model.

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SCOUT TECHNOLOGY

You use SCOUT to easily interact with your model.

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ADVANCED ANALYSIS

Use custom reports and advanced tools to dig deeper.

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YOUR CUSTOM MODEL

We work with you to define your customer profile and model.

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We take your customer data.

We combine it with our data.

We analyze and segment it.

We determine the likelihood of a household being a customer.

These are your best potential customers.

Not likely
Highly likely

WHAT IS A MODEL?

Predictive modeling uses data mining and probability to calculate expected outcomes. Each model is made up of multiple predictors, which are variables that could affect future results.

Use SCOUT to interact with your model.

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DESIGNED WITH YOUR TEAM IN MIND

The customer analytics tool that's easy to use.

SCOUT provides you with a centralized view of your customers so real estate, operations and marketing create strategies and tactics based on the same customer profile.

Everything your organization needs to make better decisions for growth.

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FORECAST SALES AND CANNIBALIZATION

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EVALUATE THE PERFORMANCE OF EXISTING LOCATIONS

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FORECAST SALES AND CANNIBALIZATION

Site Selection

Buxton's Site Selection solution provides the in-depth customer insights you need to make confident, accurate real estate decisions. Our insights allow you to identify home run locations in each market to maximize ROI and avoid underperforming locations. Using our Site Selection analytics, you can run a sales forecast for any potential site.

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Existing Store Network Assessment screenshot in SCOUT
EVALUATE THE PERFORMANCE OF EXISTING LOCATIONS

Existing Store
Assessment

Our Existing Store Assessment allows you to identify which stores meet or exceed expectations, and those that require further investment or relocation. With Buxton's Existing Store Assessment, you can develop a roadmap for optimizing your operations at the store level. Buxton separates your locations into four quadrants by comparing actual performance to forecasted performance.

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OPTIMIZE MARKET FOOTPRINT

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PERFORM RELOCATION ANALYSIS

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OPTIMIZE MARKET FOOTPRINT

Market Optimization

When planning to enter a new market or infilling an existing market, you need to know how many locations the market can support and where those locations should be. Buxton's Market Optimization products – Market Study and Market Optimizer – were designed to address those questions and to provide a roadmap for growth.

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Scenario Scoring screenshot in SCOUT
PERFORM RELOCATION AND ANALYSIS

Scenario Scoring

Scenario Scoring is a SCOUT-based tool that allows organizations to use their forecasting models to understand the net effect of simultaneous location openings or relocations. By scoring up to 10 locations per scenario, you can test different market planning options to identify the best strategy.

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EXPLORE URBAN GROWTH

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SEE CUSTOMERS BY DAYPART

Urban Growth screenshot in SCOUT
EXPLORE URBAN GROWTH

Urban Solution

Urban migration from the suburbs to the city is well underway. In the city, your customer lives, shops, eats and plays in their neighborhood. Walking, biking and public transportation replace the car. With Buxton you can access true neighborhood and street level intelligence as you define your urban real estate strategy.

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Daypart Optimization screen in SCOUT
SEE CUSTOMERS BY DAYPART

Daypart Optimization

Buxton's Daypart Optimization allows you to understand the demand and potential for any trade area across the country by daypart. Whether your business is driven by the lunch crowd, dinner crowd, or happy hours, Buxton can forecast demand for all your types of customers.

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Schedule a demo today to see how SCOUT can help you grow.

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ADVANCED ANALYSIS

Advanced tools and reports to guide your decisions.

Custom reports and analysis tools exist right inside of SCOUT so you can easily perform the in-depth analysis you need. Need something that's not in SCOUT? Our team can provide you with data analysis and reports that go beyond what's offered.

SCENARIO SCORING

Know the net impact of changes to multiple sites.

Growing your business isn't just opening new locations, it's about optimizing your markets. Understand the net impact of simultaneously adding or relocating multiple sites. Test and compare multiple scenarios to ultimately choose the best option.

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U.S. POTENTIAL ANALYSIS

The only way to understand your potential is to know it.

Have you ever wondered how many locations you can have across the country? Utilizing your model, Buxton scores the entire country, and identifies the best inventory of potential locations for you, in every market in the U.S. This helps you prioritize markets and communicate the real value of your company and its potential.

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Demand Analysis

Visualize and know consumer demand at any geography.

Demographic Reports

See demographics such as age, sex, race, income, education, etc.

Traffic Counts

Know how much traffic is driving by any location.

Cannibalization

Visualize and quantify how multiple locations cannibalize customers.

Competition Reports

See competitor locations and understand their presence in your trade areas.

Demand Analysis Product Screen in SCOUT
Demographic Reports Screen in SCOUT
Traffic Counts Screen in SCOUT
Cannibalization Screen in SCOUT
Competition Reporting Screen in SCOUT

Get the right answers. Make great decisions. Drive results.

How do you unlock who your best customers are at more than just a demographic level? The answer lies in customer analytics. Buxton combines your data with our robust U.S. household datasets, analytics methodologies, and proprietary technology to define your customers' lifestyle characteristics and spending habits. By defining who your best customers are, where they and others just like them live, and their value to your business, Buxton empowers you to make better business decisions.

Get started with Buxton today.