Potential Analysis - Retail - Product Page

Potential Analysis

Know your growth potential across any market or region in the country.

What is it?

The Potential Analysis is designed to help you take your retail business to the next level of growth. Using your Site Selection Model and performance criteria, we assess how many stores can be supported in a specific U.S. geography and identify which markets and trade areas offer the greatest opportunities.

What will a Potential Analysis do for me?

Quantify market growth potential.

Know how to expand your business across a particular geography, identify the optimal number of stores you should open, and understand which markets you should prioritize first.

Accelerate speed-to-market.

Start with an overview of your retail brand’s market potential and then narrow your focus to the most promising trade areas.

Infill existing markets and invest with confidence.

Buxton’s Potential Analysis can be conducted as either an infill study to identify remaining market opportunities or as a whitespace analysis to identify optimal store placement without regard to existing locations.

Find your hot spots.

Know where your best potential trade areas are, and the hot spots within those trade areas, so you can efficiently deploy the real estate team in search of available real estate.

Buxton's customer analytics are the secret weapon behind today's top brands.

Get started with Buxton today.