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Buxton’s Top 10 Blog Posts of 2014

As we begin 2015, let’s take a moment to reflect on the past year by looking back at the top 10 blog posts of 2014.

Posts have been ranked by number of page views.    

1. Market Share: The Most Important Business Metric

Market share is the most sought after metric companies use to evaluate the success of revenue generation efforts – from marketing and advertising campaigns to repositions and remodeling initiatives. Here’s why.

2. 15 Franchise Stats for 2014

A collection of factoids to help inform your franchising decisions in 2014.

3. 20 Things Retailers Really Must Know About Their Customers

Most retailers simply don’t know enough about their customers to have a truly effective retail real estate and marketing strategy. Knowing your customers in each of these 20 areas is crucial when defining your customer strategy, setting business goals, optimizing your marketing activity and refining your strategies on a continuous basis at a granular level.

4. Retailers Wake Up To A Plus-Size Industry Revolution

Apparel retailers have traditionally given the cold shoulder to plus-sized women, but some are warming up to the idea of catering to this demographic and are starting to dip their toes into the full-figured clothing business.

5. The Top 40 Growth Markets For Fast Casual Restaurants

QSR magazine analyzed the nation’s top markets to identify and rank the top 40 markets that are best poised for restaurant growth and unit expansion. Find out where fast casual restaurants are thriving the most.

6. Retail Forecast: The State Of The Apparel Industry 

The convergence of an economy in transition, rapidly developing new technologies and increasingly high consumer expectations has created the perfect storm that is transforming the retail landscape – leaving some struggling to keep up. However, the apparel retailers that survived the fallout can look to the future with a sense of cautious optimism.

7. 5 Reasons Why Millennials Love Fast Casual Pizza

Just like better burger and better sandwich concepts, the better pizza category is captivating the elusive Millennial generation’s attention – but what’s the allure of this made-to-order pizza segment?

8. 7 Reasons Why In-Store Shopping Will Never Die

Many have predicted the death of brick and mortar stores and the rise of e-commerce as online sales have progressively taken over a larger portion of total retail sales. However, even as e-commerce continues to experience a meteoric rise in popularity, brick and mortar storefronts will continue to be a staple of retailers. Here are 7 reasons why.

9. 10 Facts About Millennials That Every Retailer Should Know

The Millennial generation is often labeled as one big block, but it’s vital for retailers to remember that this generation is comprised of people in many different life stages. These life stages affect what they want, what marketing messages resonate with them and how they shop. Truly understanding this complex generation has huge implications for your business.

10. A Second Life For American Shopping Malls

While there’s no question that many American malls are declining, some malls are having a second life. But, what are the keys to their success? The answer lies in understanding changing consumers and what will make them put down their computers and step away from their smartphones.

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