Gen Y has serious shopping power

At Buxton we're all about knowing who your customer is to help with market planning and marketing decisions. We can tell you who your customers are, their spending habits, their media preferences, etc.

Take a read at this article with a peek into a day in the life of someone in Generation Y.

Here's a realistic statistic that should hit home if Gen Y (tweens, teens and 20-somethings) are in fact in your customer base: "Gen Y shoppers spend five times more than their parents did at the same age, and that's after adjusting for inflation. Five times!"

Journey Awareness Persona C-Suite/Finance Marketing Retail