In an article in today’s QSR Magazine, titled “How to Find the Right Market,” our CEO, Charles Wetzel, talks about the growth of geographical data in the quick-service industry. Especially evident in tablets and smartphones, these tools are used more than ever in its growing technological form.
This data, based on GIS technology, is able to help public sectors, healthcare organizations, and retailers choose new markets based on current analytics. Our own SCOUT application uses similar information to analyze household level data based on geographical locations. This data uses psychographic variables such as where people shop and what they buy rather than traditional demographic variable such as age, sex, and race. This approach gives a more complete picture of where your market should be located based on who will be there.
To read about how our client, Which Wich®, used similar geographic technology, click here.