Every day individuals get more and more mail in their inbox and mailbox – and many of these mail pieces try to call themselves direct mail. One of the keys to direct mail is to target it towards people who are truly interested and to give them something that directly applies to them.
When preparing direct mail campaigns, think about your customers and what they want to receive. Make it easier on them by giving them opt-in options, relevant offers and keeping your mailing piece simple and straightforward. Don’t let your message get lost in the clutter of things.
It is no longer effective to send all of your customers the exact same mail piece – the results are not the same. Know your customers, research their preferences, understand their buying habits and most importantly, give them what they want!