PROCESS

How does it work?

We first need to understand your business objectives, and then we can start applying data to get you the answers you need.

At Buxton, every client we work with is unique, with their own set of challenges and goals. But we've learned over the years that a foundational process provides the best results. Our process is unique in that it allows our team and yours the flexibility to apply creativity without sacrificing the predictability the process provides.

1 Discovery To get you the answer you need we first need to discover the questions.
  • We get to know you.
  • We learn your objectives.
  • We gather your data.
2 Integration We standardize your data, add more data, and begin analyzing.
  • We clean your data.
  • We integrate relevant data.
  • We learn what has occured.
3 Development Together we develop a set of hypotheses to test with data.
  • We build customer profiles.
  • We explore and analyze together.
  • We generate variables.
  • We test predictive power.
4 Application We put this data to work! You get real, actionable insights.
  • We publish the model.
  • We provide insights.
  • We recalibrate.

A story told with data.

HOUSEHOLD LEVEL DATA

More than just demographics.

Data about our browsing and buying patterns is everywhere – from credit card transactions and online shopping carts, to customer loyalty programs and user-generated reviews.

HOUSEHOLD LEVEL DATA

Demographics

Demographics are just the beginning. They include basic household data such as gender, age, income, and ethnicity. While these are important characteristics, they don’t tell the whole story.

HOUSEHOLD LEVEL DATA

Psychographics

Psychographics allow us to realize that Steve and Jim are real people. They live next to each other and are demographically identical. When we see psychographic data about their lifestyles, behaviors, and purchasing history, we realize they are dramatically different.

HOUSEHOLD LEVEL DATA

Steve is your real customer.

With customer analytics, you truly know who your customers are. You can confidently target your marketing to people who will turn into real customers.

HOUSEHOLD LEVEL DATA

Find more Steves.

Now that we've identified Steve as your true customer, we can begin to target other potential customers or concentrations of customers that look just like him. That's the power of customer analytics.

Previous Slide Next Slide
Journey Awareness Persona Analyst City Official Marketer RE/Site Selector Strategist Franchise City Government Retail Restaurant Healthcare