To be most effective with retail recruitment and business strategies, you must think like a retailer. By understanding who your citizens are as consumers, where a retailer can expect to draw these consumers from and the value of the customers to their brand, you will be positioned for success.
By attracting new commercial development, you can increase your tax base. New retail development creates several tax revenue streams - sales tax, property tax, and income tax through the jobs created.
Increasing tourism begins with understanding who your best visitors are, where they are coming from, and then which visitors are the most valuable to your city. This knowledge helps to allocate budgets, prioritize markets and identify new visitors to target.
Making a data-driven decision for city services begins with understanding the exact question. Buxton excels at helping our client cities make these decisions by leveraging our 250+ consumer behavior data sets to address the specific question.