The year 2012 was an important year for many consumer brands as they sought expansion opportunities following a difficult recession. A long-time Buxton client in the casual restaurant industry was no exception. With a history of successful openings in core markets, the brand was ready to find opportunities in new markets.
In this case study, we discuss the potential analysis solution that Buxton developed to identify the brand’s growth opportunities and examine how those recommended unit openings have performed five years after the initial study.