Discover Strength is a fitness franchise known for their short, intensive, scientific, two-days-a-week training. The company has 12 Twin Cities locations and is currently expanding to other regions across the country, including Chicago, Scottsdale, and Denver with 41 locations open or in development.
In their quest for growth, the Discover Strength team recognized the importance of pinpointing markets capable of sustaining their unique training studios. They turned to Buxton for guidance as they prepared to expand beyond their home market. Download the case study to learn more.