Knowing who your customers are is the first step when defining your strategy, setting business goals, optimizing your marketing activity and shaping retail strategies. And without the proper insight into these areas, it becomes nearly impossible to ensure that all other activities drive a positive return.
Consequently, customer analytics are more important to retailers than ever before, as analytics provide the key to unlock hidden insights in transaction data.
Are you taking these four critical data-driven steps to build loyal customer relationships?