McAllen, Texas, Implements Consumer Insights Technology for Retail Recruitment


Known as the metropolitan area of the Rio Grande Valley, the City of McAllen, Texas is a regional hub for employment, education, shopping and tourism. While the city’s population is about 140,000, it has a much larger consumer base with an estimated 50,000 people coming into McAllen every day.

Learn how Buxton combined residential and visitor insights to identify retailers that are a match for McAllen, allowing city leaders to pursue new development based on data

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Journey Consideration Persona Economic Development/Elected Official