Membership Acquisition Success Story

fitness class with new members

A multi-unit fitness franchise owner had a big question: how do we quickly and effectively gain new members at new and existing locations? 

The fitness franchise owner partnered with Buxton to gain more motivated customers. Learn how this business was able to achieve these results through customer analytics:

  • Initial result: $19.84 in gross revenue for every $1 invested with Buxton
  • Customer retention rate increased by 36%
  • Customer lifetime value increased by $54.61 over two years
Journey Consideration Persona C-Suite/Finance Marketing