Red Wing Shoe Company Grows Franchise and Canadian Locations


Red Wing uses customer analytics to drive dealer network expansion and Canadian growth.

Brent Jaynes, director of dealer development and contracts for Red Wing Shoe Co., was tasked with the challenge of opening new franchise locations in North America. Using SCOUT, customer data, and analytics, his team has been able to identify which markets and sites are best for expansion. Fine tuning their analytics strategy over the last decade, Red Wing has opened 12 locations in Canada over the last 15 months and has seen those new locations outperform even their U.S. stores.

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