Waxhaw, North Carolina Recruits Dunkin’ Donuts Using Analytics

The Town of Waxhaw, North Carolina is a friendly, vibrant town with rich history. Located just south of the City of Charlotte, Waxhaw is growing quickly and has an affluent residential base.

As the town grows, one of its challenges is creating a sustainable tax base that’s not purely reliant on residential development. In 2015, Waxhaw decided to partner with Buxton to integrate analytics into its retail development process.

Download the case study to learn how Waxhaw recruited Dunkin’ Donuts and ultimately two additional restaurants using Buxton’s analytics.