Which Location is “Wich?”

Which-wich sandwiches new chain

If you operate a fast-growing restaurant chain, there are few decisions more critical to the success of your enterprise than site selection. This is precisely the situation Which Wich found itself in. With more than 200 locations open or under development in the U.S. and Canada, the company was growing rapidly. It needed a growth model for market planning and it needed it fast. Learn how Buxton was able to help through:

  • Developing detailed customer profiles
  • Supporting market planning for future franchise opportunities
  • Forecasting performance of existing and prospective locations
Journey Consideration Persona Franchise Sales