Open home run locations and avoid the expensive misses with customer analytics.
At Buxton, we believe you have two ways to grow your business: add new locations and improve the performance of existing locations. In this video we discuss the ways to add new locations driven by customer data and predictive analytics.
>> BILL: You have two ways to grow your business: add new locations and improve the performance of existing locations. You think you have the right approach, but wouldn’t you rather know? [intro music] >> BILL: Let’s talk about adding locations. Everyone always says great real estate site selection is location, location, location. Buxton says that’s wrong. It’s really customer, customer, customer. You could have the best piece of dirt in the world, the best visibility, the best access, everything. But ultimately, if you don’t have the right kind of customers living and working in close proximity, nothing else matters. You won’t be successful. Now there’s more to it, you still need to understand competition, traffic drivers, et cetera. But it starts with customer. Buxton’s predictive solutions enable you to understand the DNA of your best customers, and the DNA of your top performing locations. And that helps you find all the locations that have the same DNA anywhere across the United States. This helps you have an inventory of top performing potential locations which enables you to expand in a proactive, not reactive way. Buxton has the solutions to get you the answers you need to grow your business in the easiest ways possible. Get the right answers, make great decisions, drive results. This is how you grow your business. Buxton, answers for growth.View TranscriptClose Transcript