FORT WORTH, TEXAS (October 14, 2020) — The City of Angleton, TX, has partnered with Buxton to utilize the new Match tool within Buxton’s SCOUT platform to analyze and attract brands to the community. The City of Angleton will be able to compare community residents to visitors at a target brand’s existing sites using Buxton’s household-level psychographic segmentation data.
“Navigating a changing retail environment can be difficult, but the City of Angleton is taking the right steps to make their community more competitive,” said Robb Miller, vice president in Buxton’s public sector division. “Buxton is pleased to support the city’s retail development efforts through our best-in-class consumer intelligence technology.”
As a Buxton client, the City of Angleton will have access to Buxton’s new Match module, which is housed within the firm’s proprietary analytics platform, SCOUT. This on-demand tool allows communities, property owners, developers and brokers to assess a prospective retail, restaurant or consumer service brand’s fit with the local market using newly enhanced, proprietary retail matching methodology. Angleton, TX joins a growing list of communities using Buxton’s consumer intelligence technology as a tool for strategic economic development decisions.
Buxton is the industry leader in consumer intelligence technology. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. Thousands of clients in the retail, restaurant, healthcare, private equity, commercial real estate and public sectors have relied on our insights to guide their growth strategies. For more information, visit www.buxtonco.com.