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Greer, SC Partners With Buxton to Strengthen Retail Development

FORT WORTH, TEXAS, (January 13, 2016) — The Greer Development Corporation, the economic development organization for the City of Greer, South Carolina, has entered into a partnership with Buxton to strengthen the community’s retail development strategy. Buxton’s advanced customer analytics and retail expertise will help Greer identify the retailers that are the best fit for the local community.      

By partnering with Buxton, Greer will utilize the same advanced consumer insights relied on by retailers for site selection decisions. Buxton’s proprietary web-based real estate platform SCOUT will give Greer the ability to analyze development options and provide market intelligence to existing local businesses.

“Greer has seen incredible growth over the last several years,” said Reno Deaton, Executive Director of the Greer Development Corporation. “New housing development has returned to pre-Recession levels in Greer. 2015 saw a record in total gross retail sales in the City, and successful new developments such as Kohl’s and Lowes Foods give us a great story to tell. By partnering with Buxton, we can now be very intentional about recruiting the next wave of retailers and restaurants to Greer that won’t cannibalize our existing business base and that will continue to push the quality of our retail development program higher. We are very excited about the skill and expertise that Buxton will bring to Greer.” 

“Greer is taking a strategic approach to retail development,” said Robb Miller, director of sales at Buxton. “We will help city leaders identify the retail opportunities that best support the growing community in Greer.”   

Buxton has worked with more than 700 cities nationwide to implement retail and tourism development strategies. Other client cities include Thomasville, NC; North Augusta, SC; Petersburg, VA and many more.

About Greer, South Carolina

The City of Greer is located at the foothills of the Blue Ridge Mountains in upstate South Carolina. Recently voted one of the top cities in South Carolina for young families, Greer boasts beautiful parks, a strong school system, and seasonal community events. Greer has a population of roughly 30,000 residents and spans 16.1 square miles.

For more information, visit www.cityofgreer.org.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, Aaron’s, and Anthropologie.

For more information, visit www.buxtonco.com

Media Contacts

Katie Russell
Buxton
(817) 332-3681
krussell@buxtonco.com

Reno Deaton
City of Greer, SC
(864) 416-0126
rdeaton@greerdevelopment.com

Journey Awareness Persona Economic Development/Elected Official