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Kent, Washington Partners with Buxton to Strengthen Retail Economic Development

FORT WORTH, TEXAS, (November 17, 2015) — The city of Kent has entered into a partnership with Buxton to strengthen their already vibrant economy through the implementation of a retail development strategy. Buxton’s advanced consumer analytics will help target the retailers that will be the best fit for the community of Kent.

By partnering with Buxton, Kent will utilize the same advanced consumer insights relied on by retailers for site selection decisions. Buxton’s proprietary web-based real estate platform SCOUT® will give city leaders the ability to analyze development options and provide market intelligence to existing local businesses.

“We are excited to further develop Kent’s retail sector,” said Ben Wolters, Kent’s economic and community development director. “Buxton’s customer analytics and retail expertise will help us identify key retail gaps in our community and will guide us toward the best shopping options for Kent’s residents and visitors alike.” 

“With our growing population and strong job base, we believe Kent is a strong contender for new retail investment,” Wolters said.

“Buxton is pleased to support the retail development efforts of Kent,” said Lisa McCay, vice president of Buxton’s public sector division. “We look forward to helping the city recruit through our advanced analytics.”

Buxton has worked with more than 700 cities nationwide to implement retail and tourism development strategies. Clients include Tulsa, Oklahoma; Rochester, New Hampshire; Pasadena, California, and many others.

About Kent, Washington

Kent is the sixth largest city in Washington with a population of over 124,000. Celebrating its 125th anniversary since incorporating in 1890, Kent is a culturally rich destination, featuring captivating neighborhoods, award-winning parks and exceptional school districts. In recent years, Kent has experienced impressive economic growth and is nationally known as a prime location for manufacturing.

For more information, visit www.KentWA.gov.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, GNC and Anthropologie.

For more information, visit www.buxtonco.com

Media Contacts

Katie Russell
Buxton
(817) 332-3681
krussell@buxtonco.com

Michelle Wilmot
City of Kent
(253) 856-5709
mwilmot@KentWA.gov

Journey Awareness Persona Economic Development/Elected Official