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Lamar, Colorado Partners with Buxton to Improve Retail Development Strategies

FORT WORTH, TEXAS, (September 29, 2016) – Lamar, Colorado, has partnered with Fort Worth-based Buxton to strengthen its retail recruitment strategies. Buxton’s retail expertise and advanced customer analytics will help Lamar identify the best retailers for its local community. Buxton will also help analyze the visitor population for Lamar.

As a Buxton client, Lamar will have access to SCOUT, Buxton’s proprietary web-based real estate platform. This will allow local leaders to analyze retail matches for different areas of the city.

“With Buxton’s help, we will create a winning retail recruitment strategy,” said John Sutherland, city administrator of Lamar. “We are eager to welcome new retailers and look forward to presenting Buxton’s data that proves our market potential.” 

“Buxton’s analytics will give local leaders the information they need to present a convincing case to retailers,” said Parker Key, director of sales in Buxton’s public sector division. “We are excited to play a role in Lamar’s growth efforts.”

Buxton has worked with more than 750 cities nationwide to implement retail development strategies. Other client cities include Superior, CO; Lakewood, CO; Castle Pines, CO and many others.

About Lamar, CO

The City of Lamar is located in southeastern Colorado and has nearly 8,000 residents. Lamar offers quiet, rural living but still hosts numerous events throughout the year. The more than 400 species of birds that fly through the city are enjoyed by residents and visitors of all ages. Lamar has a high volume of truckers and travelers due to the railroad and the fact that the city intersects two major highways.

To learn more about Lamar, CO, visit www.ci.lamar.co.us.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

For more information, visit www.buxtonco.com

Media Contact

Katie Russell
Buxton
(817) 332-3681
krussell@buxtonco.com

Journey Awareness Persona Economic Development/Elected Official