Cities use SCOUT to recruit retail

Ottumwa, Iowa, Takes Analytical Approach to Retail Development

FORT WORTH, TEXAS, (October 12, 2016) — The City of Ottumwa, Iowa, has entered into a partnership with Buxton to study the city’s retail development potential. Ottumwa will use Buxton’s advanced consumer analytics to identify the specific retailers that match the shopping and dining habits of local consumers and then work to attract retailers to the city.

Utilizing Buxton’s proprietary web-based real estate platform SCOUT, Ottumwa will have the ability to analyze retail matches and support development decisions by applying customer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities.

“Ottumwa has a lot to offer its residents.” said Andy Morris, city administrator of Ottumwa. “Buxton’s analysis will help us construct a retail development strategy that will support Ottumwa’s economy for years to come.”  

“We are excited to partner with Ottumwa,” said Cody Gunstenson, director of Buxton’s city government division. “Buxton’s best-in-class analytics will provide Ottumwa with the data it needs to attract quality development.”  

Buxton has worked with more than 750 clients nationwide to implement retail development strategies. Midwest client cities include Cedar Rapids, IA; the Ames Chamber of Commerce; Eudora, KS; and many others.

About Ottumwa, IA

Ottumwa, IA is a community of approximately 25,000 residents in southeastern Iowa. The city boasts a robust public transit system, fiber optic broadband, updated roads and bridges, active rail lines, and connections to both state and national highways.

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About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

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Media Contact

Katie Russell
(817) 332-3681

Journey Awareness Persona Economic Development/Elected Official