open retail or restaurant space on city street

Sturgis, SD Partners with Buxton to Strengthen Economic Development Decisions

FORT WORTH, TEXAS (February 9, 2017) – The City of Sturgis, SD recently partnered with Fort Worth-based Buxton to assist in growing its retail sector, supporting downtown development and better understanding the types of consumers visiting the city. Using advanced consumer analytics, Sturgis will have the insights needed to make informed economic development decisions.

“Our main goal is achieving the best quality of life for our residents,” said Daniel Ainslie, city manager of the City of Sturgis. “Buxton’s years of retail knowledge and analytics expertise will help us reach that objective by outlining the retailers with the highest potential to succeed in our city and providing existing businesses with the consumer insights they need to remain successful.”   

“We’re ready to assist Sturgis’ city leaders in making the best economic development decisions by providing both residential and visitor insights,” said Cody Gunstenson, director of sales in Buxton’s public sector division. “Buxton is excited to help Sturgis move towards its retail sector goals.”

While retail economic development programs have traditionally relied on basic demographic information, Sturgis’ retail attraction program is utilizing consumer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform, SCOUT, gives city leaders the ability to analyze retail matches, support existing retailers and optimize development decisions.

Buxton has assisted more than 750 communities in the U.S. including Williston, ND; La Grande, OR; and Midland, MI.

About Sturgis, SD

Sturgis, SD, covers 3.99 square miles and is home to more than 6,600 residents. Located between the Black Hills National Forest and Badland National Park on I-90, the city welcomes visitors year-round. Sturgis hosts the annual Sturgis Motorcycle Rally, which attracts 400,000-600,000 motorcycle enthusiasts from around the world.

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About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

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Media Contacts

Katie Russell
(817) 332-3681

Pat Kurtenbach
Sturgis Economic Development Corp.
(605) 347-4906

Journey Awareness Persona Economic Development/Elected Official