Increase the effectiveness of channels like email, SMS, and direct mail by enriching your database with powerful lookalike scores.
Maximize your marketing budget by targeting prospects with a higher propensity to purchase.
Drive higher customer lifetime value by targeting existing customers ready to spend more.
Smart Targeting
Know the best contacts to target for increased revenue
Traditional lead scoring gives you only half the picture. Import your customer data and fuel it with Buxton Intelligence, which is derived from robust datasets, three decades of analytics experience, and the power of AI. The result? Smarter targeting to maximize your budgets.
Make your budget go further by defining high-potential campaign audiences
Avoid the pitfalls of cookie-cutter, ineffective lead scoring systems
Save your team time on internal list segmentation
Customer Scores
Identify current customers with untapped spending potential
Which of your current customers have the potential to become a top spender? Find untapped potential of those in your customer database who are ready to spend more with you.
Grow customer lifetime value by focusing on customers with the highest potential
Maximize your promotions by making your best offers to your highest-potential customer
Refine digital ad audiences by feeding platforms with lists of high propensity customers
Lead Scores
Identify prospects in your database with the highest likelihood to convert
As a marketer, you don’t just want to get more customers. You want to get more of the BEST customers. Our scores help you convert more of the prospects in your database who most align with your best customer profile.
Focus your customer acquisition campaigns to make dollars stretch further
Know which leads to nurture with tempting promotional offers
Refine digital ad audiences by feeding platforms with lists of high propensity leads
Buxton Prospecting Subscriptions
Fill your funnel with high-potential prospective customers
Let Buxton identify audiences in your target geographies that match your best customer profile. Our prospecting solution provides you with leads so you can fill your funnel with contacts that have a higher likelihood to convert…and stay.
Reach new audiences and increase customer acquisition
Refine digital ad audiences by feeding platforms with lists of high propensity leads
Buxton Intelligence
Intelligence is our foundation
Our marketing intelligence solutions are powered by Buxton’s unique blend of data, analytics, and AI backed by our 30 years of analytics expertise. Harness our intelligence to answer your most important marketing and location questions.
A franchisee for a popular fitness franchise generated ROI of more than $19 for every $1 invested with Buxton and grew customer retention by 36% using our marketing intelligence solutions.
Propensity Scoring
Buxton Analytics
Buxton AI
Buxton Data Matrix
