Products

Buxton has the solutions you need to find real estate for your next location or increase revenue through targeted marketing. Buxton's customer analytics give you the answers you need to grow.

Site Selection Models

Open home run locations and avoid making costly mistakes.

Buxton’s Site Selection Models provide the in-depth customer insights you need to make confident, accurate real estate decisions. Our insights allow you to identify home run locations in each market to maximize ROI and avoid underperforming locations. Using our Site Selection analytics, you can run a sales forecast for any potential site.

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Local Store Marketing

Execute marketing campaigns at the store level with LSMx.

Designed to give franchisees and store operators the power of marketing all from their phone, LSMx uses your customer profile to show franchisees where to find new customers and lets them market to those customers through Facebook, email, direct mail, banner ads and Google Search.

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Existing Store Assessment

Increase the value of your existing stores.

Our Existing Store Assessment allows you to identify which stores meet or exceed expectations, and those that require further investment or relocation. With Buxton’s Existing Store Assessment, you can develop a roadmap for optimizing your operations at the store level. Buxton separates your locations into four quadrants by comparing actual performance to forecasted performance.

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Market Optimization

Take your market planning to the next level.

When planning to enter a new market or infilling an existing market, you need to know how many locations the market can support and where those locations should be. Buxton’s Market Optimization products – Market Study and Market Optimizer – were designed to address those questions and to provide a roadmap for growth.

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Scenario Scoring

Multiple openings? Relocations? Evaluate them with Buxton’s Scenario Scoring tool.

Scenario Scoring is a SCOUT-based tool that allows organizations to use their forecasting models to understand the net effect of simultaneous location openings or relocations. By scoring up to 10 locations per scenario, you can test different market planning options to identify the best strategy.

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Potential Analysis

Know your growth potential across any market or region in the country.

Buxton’s Potential Analysis is designed to help you take your business to the next level of growth. We assess how many locations can be supported in a specific U.S. geography, and identify which markets and trade areas offer the greatest opportunities.

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Predictive Marketing Model

Maximize your return on marketing investment.

Leveraging our best-in-class modeling capabilities, Buxton identifies who your best customers are, where they and others just like them are located, and their likelihood to respond to your marketing. Increase campaign profitability by targeting the right customers.

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Urban Solution

Neighborhood-level intelligence for urban site selection.

Urban migration from the suburbs to the city is well underway. In the city, your customer lives, shops, eats and plays in their neighborhood. Walking, biking and public transportation replace the car. With Buxton you can access true neighborhood and street level intelligence as you define your urban real estate strategy.

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SCOUT

Make better decisions for growth with the click of a button. Leverage business market research.

SCOUT is a web-based application that allows you to fully leverage business market research so you can score sites as well as access and visualize location, market and customer information. It provides a centralized view of your customers and your growth strategies with just the click of a button whether you’re in the office or in the field.

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Omnichannel Analysis

Understand the impact of your omnichannel efforts on your business marketing strategies.

Allowing your customers to shop how, where and when they want is a must for surviving in today’s retail world. Buxton’s Omnichannel Analysis gives you an in-depth look at all of your cross-channel efforts and how they play together to affect your bottom line —ultimately allowing you to optimize your business marketing strategies across all channels.

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Channel Shift Analysis

Use retail market research to make better omnichannel retail decisions.

Today’s omnichannel approach to retailing adds complexity to the channel planning process. What is the effect of new store openings on other channels? Buxton’s Channel Shift Analysis helps you understand how your channels interact and the net effect of channel planning decisions. If you are not leveraging retail market research when you make your business growth decisions, you are not making informed planning decisions.

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Daypart Optimization

Understand demand and potential by understanding dayparts.

Buxton’s Daypart Optimization allows you to understand the demand and potential for any trade area across the country by daypart. Whether your business is driven by the lunch crowd, dinner crowd, or happy hours, Buxton can forecast demand for all your types of customers.

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SCOUT for Franchises

A powerful tool for territory planning and customer acquisition.

SCOUT supports your franchise marketing system by providing you with the ability to score sites as well as access and visualize location, market and customer information. It provides a centralized view of your customer and your growth strategies with just the click of a button whether you’re in the office or in the field.

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Franchise Sales Roadmap

Optimize your franchise expansion plan.

With franchise expansion tools, you can conduct an analysis to determine the ideal market layout of franchise territories in planned expansion areas. By ranking potential territories as “Best,” “Better” and “Good,” the analysis helps you maximize development in markets.

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Territory Optimization

Take your business to the next level.

Buxton’s Territory Optimization is designed to help you take your business to the next level of growth. We assess how many franchise locations can be supported at the market level and identify which markets and trade areas offer the greatest opportunities.

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Market Entry Analysis

Know where to plant your flag with your market entry analysis.

The Market Entry Analysis is a valuable component in determining market share opportunity in your new and expanding markets. Accelerate your growth strategies by understanding how many franchise territories a market can support. Then, plant your flag in the best locations for each market.

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Visual Analytics Dashboards

Visualize data to find answers to your most important KPI questions.

Buxton’s Visual Analytics Dashboards present visual answers to your most important KPI questions such as, “Am I retaining and adding enough of my best customers?” and “What return am I getting from marketing?” By combining your data with Buxton’s world-class customer intelligence, analytical experience, and datasets, the dashboards can enhance insights into specific elements of your business, enable faster decision making, increase marketing ROI, eliminate waste, and accelerate growth.

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Custom Segmentation

Tailor marketing messages to connect with customers.

How many distinct groups exist within your customer base? Buxton analyzes your customer records to identify the most important segments for your business and provides you with actionable insights to improve your marketing efforts. Move from mass-marketing to messages tailored to each customer segment.

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Healthcare Site Selection Models

Open high performing facilities and avoid making costly mistakes.

Buxton’s Healthcare Site Selection Models provide the in-depth consumer insights you need to make confident, accurate real estate decisions. Our insights allow you to identify high performing facilities in each market and avoid underperforming facilities. Using your Site Selection Model, you can forecast performance for any potential site.

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Healthcare Market Optimization

Take your market planning to the next level with predictive analytics in healthcare.

When planning to enter a new market or infilling an existing market, you need to know how many facilities the market can support and where those facilities should be. By leveraging predictive analytics for healthcare, Buxton’s Market Optimization products – Market Study and Market Optimizer – were designed to address those questions and to provide a roadmap for growth.

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Healthcare Potential Analysis

Know your growth potential across any market or region in the country.

Buxton’s Potential Analysis is designed to help you take your organization to the next level of growth. We use your site selection model to assess how many facilities can be supported in a specific U.S. geography, and identify which markets and trade areas offer the greatest opportunities.

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Existing Facilities Assessment

Get more out of your existing facilities with our facility analysis features.

With Buxton’s Existing Facility Network Analysis, you can develop a roadmap for optimizing your operations at the facility level. Using the same powerful patient analytics engine that drives your real estate decisions, Buxton separates your locations into four quadrants by comparing actual performance to forecasted performance.

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Service Line Model

Understand the best opportunities for individual service lines based on analytics.

Buxton’s Service Line Models help you understand the potential for medical specialties across your current or planned areas of operation. Whether you are seeking to identify the best areas for new facilities or considering offering additional medical services, Buxton can help you match service lines to the areas with the greatest opportunities.

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SCOUT — Healthcare Analytics Platform

Make better decisions for growth with a complete healthcare analytics platform.

SCOUT, Buxton’s healthcare analytics solution, allows you to score sites as well as access and visualize location, market and patient information. It provides a centralized view of your patient and your growth strategies with just the click of a button whether you’re in the office or in the field.

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Healthcare Visual Analytics Dashboards

Visual answers to your most important KPI questions.

Buxton’s Visual Analytics solution presents visual answers to your most important KPI questions such as, “Am I retaining and adding enough of my best patients?” and “What return am I getting from marketing?” By combining your data with Buxton’s world-class customer intelligence, analytical experience and more than 250 datasets, the solution will enhance your insights into all elements of your business, enabling faster decision making and accelerating growth.

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Patient Profiling

Understand who your patients are, where they are, and their value to you.

What could your organization accomplish with a centralized view of patients? Buxton’s Patient Profile allows you to understand who your patients are at a level of detail not possible with basic demographic or patient data. Identify who your best patients are, where more people just like them are located, and the value each of these patients brings to your organization.

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Mobile Data Analytics Solutions

Use mobile consumer behavior data from mobile devices and auto GPS signals to understand your customers, competitors, shopping centers, and markets.

Buxton’s Mobile Data Analytics solution leverages the most robust consumer GPS device database to track billions of consumers’ routes through 175 million smartphones and other devices. This solution will identify, analyze, and visualize your customers, competitors, and markets like never before.

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Retail Recruitment

Attract new retail and increase your tax base with defined retail recruitment strategies.

Buxton’s Retail Recruitment solution gives community leaders access to the same market intelligence that retailers use to make site selection decisions. Using SCOUT, our proprietary web-based analytics platform, you can showcase retail potential to prospective new businesses and run reports to assist local businesses. We position your community for retail development success.

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SCOUT Touch

A centralized approach to growing your community.

From the city manager to elected officials and economic development staff, SCOUT Touch provides city leaders with a centralized approach to growing your community. When city leadership is unified in strategic growth expectations, you can efficiently enhance the quality of life for your residents, grow local business, and recruit new retail.

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Tourism Insights

Increase the number of tourists that visit, and return to, your city.

Buxton’s Tourism Insights solution gives you the insights needed to design effective tourism marketing campaigns and to better understand consumer demand for goods and services in your trade area.

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Healthcare Custom Segmentation

Tailor marketing messages to connect with patients.

How many distinct groups exist within your patient base? Buxton analyzes your patient records to identify the most important segments for your business and provides you with actionable insights to improve your marketing efforts. Move from mass-marketing to messages tailored to each patient segment.

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Business Retention

Retain the local businesses in your community by attracting the right retailers and restaurants.

As city leaders know, a thriving retail sector is vital to the overall health of a community. While a big part of maintaining a growing business community includes recruiting the right retailers for your city, an equally important mission is business retention—keeping existing retailers and restaurants in your business community.

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Redevelopment Strategies

Revitalize once thriving areas of town with data-driven economic development strategies.

With many companies choosing to migrate to larger, less expensive lots outside of an urban sector, cities may need to implement a strategy for filling those vacant buildings. With the ability to execute local economic development strategies, Buxton gives you the tools and knowledge to help redevelop those key areas by identifying new retailers and restaurants that will best fit each specific site.

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Downtown Revitalization

Buxton can help with community expansion opportunities to fill vacant downtown sectors.

Due to suburban expansion and the low cost of rural land, many communities have seen restaurants and retailers abandon downtown sectors, leaving vacant buildings and an overall lackluster environment. Buxton has the expertise to help communities recruit retailers and restaurants specifically suited for an urban setting and to drive downtown revitalization.

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Healthcare Gap Analysis

Objective, data-driven solutions that identify healthcare facility shortages in particular regions.

Identifying gaps in the healthcare industry is an important step for growing communities. Buxton can build a model that allows city leaders to spot healthcare shortages in highly populated markets.

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City Services

Buxton can provide communities with analytics to support their city services.

Analytics can provide valuable information for communities looking to support their city services, such as the library system or fire department. Buxton has the insights to help community leaders determine the best locations for city services and target residents who may be in most need of particular services.

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City Planning Insights

Buxton offers retail solutions to help maximize your city’s growth.

As your city grows, so should your retail establishments. But beginning the retail recruitment process can be daunting and overwhelming. Buxton has the analytic expertise to help simplify this process. We identify the best retailers for your community, taking the guess work out of retail recruitment.

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Buy-side Due Diligence

Identify retail/restaurant/retail healthcare white space opportunity.

With the ultimate goal of understanding the target company’s underlying business risks, Buxton’s buy-side due diligence enables you to gain insight beyond the usual financial analysis to the core of the enterprise – its customers and market potential. Our methodology and all key analytical elements include white space opportunity analysis, customer profiles, competitive analysis and micro to macro level new unit opportunity.

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Customer Segmentation

Understand your target acquisition company’s core customer segments to enhance your investment decision.

Buxton’s customer segmentation methodology gives you a deeper understanding of the buying habits and lifestyles of your target acquisition company’s customers. Using Buxton’s extensive internal data resources, we segment customers into smaller groups to understand which groups are most important to the company’s business.

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SEC S-1 Filing & IPO Support

Get the buy-side diligence and IPO support you need to meet all SEC reporting requirements.

Buxton can help ensure that you meet all SEC reporting requirements. Our platform can produce a growth potential analysis to cite in your S-1 filing, providing IPO support. We do this by conducting buy-side diligence that identifies retail/restaurant/retail healthcare white space opportunity. This analysis includes customer profiles, trade area analysis, competitive analysis, and micro to macro level new unit opportunity.

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Addressable Market

Determine current reach and penetration by channel of your customer universe.

Buxton’s addressable market analysis determines new market opportunities in areas not yet marketed by the company you are targeting for acquisition. Additionally, it determines growth potential in current markets and limitations due to product or service saturation. The combined results of this information provide total expansion potential and market optimization.

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Portfolio Optimization

Prioritize enterprises in your portfolio based on highest potential return on investment.

This product analyzes growth opportunities of enterprises in your portfolio based on core customers and identifies prospective customers locally, regionally and nationally. The result of portfolio optimization is a metric that determines which enterprise has the highest growth potential and which are entering periods of slower growth.

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Portfolio Investment Opportunity Analysis

Identify and quantify under- and over performing locations.

Which locations in your portfolio are underperforming? Buxton can help you to deploy capital effectively and minimize wasted resources by analyzing revenue performance at the unit level. Learn from and replicate successful locations across your portfolio.

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White Space Analysis for Private Equity

Prioritize potential sales and acquisition efforts by identifying growth opportunities.

White space analysis will allow you to prioritize potential sales and acquisition efforts by identifying a company’s runway for growth within any given market. Our “bottoms up” methodology, exhaustive data, and substantial resources provide validation and allow our clients to move forward with confidence.

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Late Night Demand Insights

Determine if adding late night hours will be beneficial and potentially increase sales at your restaurant and retail locations.

Buxton’s Late Night Demand Insights help you identify exactly where late night demand is the strongest. Using that knowledge, you can select test markets and locations to prove your strategy before making the full operational investment. Best of all, these insights give you rapid answers without the use of your internal data resources.

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Hispanic Acculturation Insights

Understand your Hispanic consumer with acculturation insights.

U.S. Hispanic consumers have a variety of buying preferences based on how closely they are tied to their cultural roots. Buxton’s Hispanic Acculturation Insights help you understand the differences in Hispanic consumers, where the different groups are located, and how to make smart decisions to reach this growing consumer segment based on the composition of each location’s trade area.

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Customer Value Model

Find sites with the right concentrations of customers to avoid costly mistakes.

Like all of Buxton’s site selection solutions, the Customer Value Model provides confidence in important growth decisions but is tailored for the needs of brands with fewer than 20 locations. Each model leverages our proprietary customer value scoring methodology to help you find sites with the greatest customer potential and benchmark them to your existing locations.

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Marketing Campaign Execution Services

Send your marketing messages to the right customers.

After using your Buxton Predictive Marketing Model to identify which customers you should target, place your marketing messages in front of those customers using Buxton’s direct mail list rental and targeted digital marketing services.

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